You understand how well it ranks and user engagement metrics. With the tool you have an overview of the site’s traffic and reach. You learn the duration per visit and bounce rate on the site. With SimilarWeb you stand to learn a lot about a site including its total number of visits, pages per visit, people of which countries come to the site most and other things. As an intelligence suite they gather traffic and generate competitor intelligence reports for any site. SimilarWeb is owned by the Israeli company called SimilarGroup. One of the best tools that gives near-accurate results is SimilarWeb. ![]() There are dozens of tools with which you can measure traffic. ![]() Now, all you need are a few tools like SimilarWeb or Ahrefs-depending on what you’re looking for. If it was 5 or 6 years ago, you’d have needed a fortune teller to find out the traffic of a third-party site. This is something you can use to devise your content marketing strategy. Along with this, some competitor intelligence tools hand over the full list of keywords that bring traffic to a site. ![]() This is possible if you know how much traffic your competitors are generating. Knowing how well your site performs compared to other sites is crucial in understanding how successful you have been in your efforts against competitors. While there are several different ways to measure the success of a site: one core metric is its traffic.
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